The record
A former punk musician who became pop-rock's sharpest strategist. With partner Bob McLynn, Daniel's Crush Music rebuilt Fall Out Boy after their hiatus, engineered Sia's improbable second act from songwriter to arena headliner, and steered Green Day and Weezer through the streaming era.
Crush campaigns are known for creative stunts that reset how an act is perceived. Where most managers at this level protect a position, Crush bets on the reinvention case.
Artists: Fall Out Boy, Sia, Green Day, Weezer (with partner Bob McLynn).
Access reality
Better than most at this level. Crush has a history of betting on developing acts and reinvention cases, though almost always through industry referral.
What to learn from Daniel
Daniel treats a stalled career as raw material. The lesson is that perception can be rebuilt on purpose, with a campaign, and that the second act can be bigger than the first.
Questions people ask
Who does Crush Music manage?
Crush's roster has included Fall Out Boy, Sia, Green Day and Weezer, run by Jonathan Daniel and Bob McLynn.
Does Crush Music take developing artists?
More often than others on this list, but nearly always through referral from inside the industry.